The Fall Of The Mainstream Media And The Biggest Lies They Told In 2021

If the past year has confirmed anything it is that the mainstream media is thoroughly dishonest. Yes, most people already suspected this, but the last 12 months have provided more confirmation than the past several years combined. 2021 has made it clear that the mainstream media is a propaganda arm of political and corporate elitists, from big government to big pharma.

While there have been a few shining examples of independent and mostly unbiased journalism in the MSM, these moments are as rare as Loch Ness Monster sightings and almost as unbelievable. The public has been lied to so consistently that sometimes we ignore legitimate journalism when it pops up because it’s safer to assume the media is disingenuous at all times.

I’ve personally noticed a wash of commercials lately paid for by major legacy media platforms like the New York Times desperately trying to convince the public that they are still relevant. The message is that they are the only “true source” of news information while they beg people to start subscribing and reading their hot garbage once again. Leftist media is crumbling, with online propaganda peddlers and click-bait prostitutes like Buzzfeed and Vox imploding. The lack of profits is obvious and the layoffs have been aggressive.

These platforms survived for the past few years on tech media hype and venture startup capital, but the free money has run out and now they don’t know what to do. Buzzfeed’s scheme was to go public and sell shares, but this plan failed so completely and the company’s stock plunged so hard that the event has exposed all other fledgling tech media to wider scrutiny. In other words no one has faith in these outlets, at least not enough to invest in them, and now the veil of their supposed “success” has been lifted. Buzzfeed used to claim they were worth $1.5 billion; reality revealed they are worth almost nothing.

Legacy media has also seen its audience numbers plummet over the past ten years, but the last year in particular has been especially unkind to them. ALL of the major corporate news channels saw their audience ratings decline, with CNN seeing the largest drop overall. CNN is facing an epic cut of 68% in its prime time numbers in 2021, while MSNBC now has the smallest prime time audience it has witnessed since 2016. Fox also dealt with audience declines this year but continues to remain the most watched cable news outlet so far, probably because of the continued popularity of commenters like Tucker Carlson.

Some might blame the loss of election coverage, but it’s not as if there hasn’t been enough news to hype in 2021. With millions of people still working from home and facing intermittent covid restrictions this year (in blue states), you would think that this would represent a captive audience for the fear machine. Hell, even YouTube and other social media platforms are forcing MSM content into our faces daily while burying any alternatives. Yet, their numbers are still plunging and audiences are laughing.

YouTube has even removed the “Dislike” button just to protect the corporate media and the White House from the hilarious bombardment of thumbs down they receive on every video. It’s unacceptable for us peasants to have the ability to voice our discontent.

So, where are people turning for their news if not the mainstream? While stats are not as well tracked for independent sources, it is obvious from viewership and subscription numbers that the alternative media is quickly becoming the dominant force in information. My own audience numbers have jumped at least 30% in the past two years alone and this seems to be the trend across the board for conservative and libertarian media. Websites like Social Blade, which tracks YouTube channel stats, support the conclusion that the alternative media is becoming the go-to media.

Why is this happening? It’s actually been a long time coming. Mainstream media numbers have been in decline for many years and their audience age brackets have been increasing dramatically. This accelerated after 2016 when the mainstream media mask came off completely and what we now know as the “Culture War” revealed itself.

The migration of audiences is undeniable in entertainment and pop culture media. Mainstream platforms funded by a steady cash flow from the corporate coffers of Disney, Time Warner, Comcast, Viacom, etc, used to reign supreme in entertainment publications. Moderately sized tech media operations clamored to remain in the good graces of these corporations in exchange for favors and special access. Now, operations with billions of dollars behind them are being thwarted by low cost do-it-yourself YouTube channels like Geeks And Gamers, The Quartering, Nerdrotic, Clownfish TV, etc.

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Author: HP McLovincraft

Seeker of rabbit holes. Pessimist. Libertine. Contrarian. Your huckleberry. Possibly true tales of sanity-blasting horror also known as abject reality. Prepare yourself. Veteran of a thousand psychic wars. I have seen the fnords. Deplatformed on Tumblr and Twitter.

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