The White House will soon launch a major $1.5 billion public relations campaign to promote COVID-19 vaccination and ease the concerns of Americans who are skeptical or hesitant to get their shots, STAT News reports.
The effort, which will kick of “within weeks,” will use TV, radio, and digital means to target young Americans, people of color, and Republicans who may be more likely to be hesitant or ambivalent about getting vaccinated, the outlet said.
The campaign will also educate Americans on where and how they can get vaccinated, and is expected to deploy celebrities and “trusted local officials” who some Americans may trust more than messengers from the Biden administration.
The White House declined to specify any further when the effort will be launched in response to an inquiry from Insider.
Hellbound and Down 