California’s Assembly is slated to consider a new bill requiring department store childrens’ sections to be largely “gender-neutral” in order to combat “prejudice” and “judgment” against gender non-conforming children.
“Large retailers that sell toys, clothes, and other children’s items in California would have to devote floor space to merchandise marketed to both boys and girls under a new bill,” Politico reported earlier this week. “Stores would be able to sell the same products they do now as long as they maintain some areas where shoppers can find all toys or clothes, regardless of gender-based marketing, under CA AB2826 (19R) from Assemblyman Evan Low (D-Campbell). It would apply to department stores with 500 or more employees beginning in 2023.”
Lowe told Politico that the idea for the bill, which he also introduced last year to little effect, came from one of his staffers, who claims her daughter wanted an item in the “boys” section but felt slighted because she felt the toy was designated for a male child.
“This is an issue of children being able to express themselves without bias,” Lowe told the outlet.