The US Federal government in collaboration with Yale University held clinical trials to determine what the best messaging would be to persuade Americans to take the COVID-19 vaccine when it is ready. The news of this study does show an interest in finding the best way to persuade people into an ideal decision for the Federal government, and likely vaccine makers, and it also shows that a mandatory vaccine campaign may still be the plan B down the road, as opposed to plan A.
The official title of the trial is, “Persuasive Messages for COVID-19 Vaccine Uptake: a Randomized Controlled Trial, Part 1.”
Hellbound and Down 