There’s no such thing as a universal millennial experience, but DARE comes close.
Starting in 1983, the Drug Abuse Resistance Education program sent police officers into classrooms to teach fifth- and sixth-graders about the dangers of drugs and the need, as Nancy Reagan famously put it, to “just say no.” DARE embraced an abstinence-only model in which any use of alcohol or drugs qualified as abuse and the only acceptable tactic was to abstain. Upon completing the 17-week program, students received a certificate and a T-shirt.
At its height, over 75 percent of American schools participated in the program, costing taxpayers as much as $750 million per year. Historian Max Felker-Kantor revisits DARE and its legacy in DARE to Say No: Policing and the War on Drugs in Schools, a new history of the program.
As a DARE graduate myself who wore the T-shirt long after it was fashionable (look, I liked the austere black-and-red color scheme), I vaguely recall presentations given by someone from the local police department. On one occasion, he told a student to act drunk and pretend to offer the class beer, while the rest of us screamed at her in reply. Another time, our officer-instructor went on a tangent about how “girls are just tougher these days,” before presumably tying it back to why it was imperative that we 10- and 11-year-olds resist any entreaties to shoot up heroin in our rural Georgia schoolyard. I recently learned to my horror that my wife won a poetry contest in her DARE program in Alaska—a poem that she then, mortified, had to read aloud during the DARE graduation ceremony.
In hindsight, DARE is primarily remembered as a joke, a bunch of cops acting out hokey anti-drug skits. By 1994, a decade after the program’s founding, studies clearly indicated that the DARE curriculum had little to no effect on rates of youth drug use. By the 2010s, it had become a popular source of irony and parody: When then–Attorney General Jeff Sessions praised the program’s effectiveness in 2017, DARE graduates noted on social media how they still smoke pot in their black-and-red shirts.
But while DARE didn’t “work” in the sense of keeping many kids from using drugs, Felker-Kantor argues the program was wildly successful at normalizing the presence of police, and the war on drugs, in people’s everyday lives.

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