Politics is complicated: There are (hotly disputed) economic theories, pragmatic realities, domestic concerns, partisan gamesmanship, horse-trading, and international entanglements. A wise politician strikes a delicate balance between these competing interests. (As well as many others.)
But PR is straightforward: It’s all just tactics.
And at a certain level, pretty much everyone in the PR biz knows the same tricks of the trade. (Which is why I don’t think there’s such a thing as the “best” PR pro: Once you reach a baseline of expertise, it’s mostly a stylistic choice.)
Hey, I’ve done PR for FinTech, cybersecurity, pro poker, mixed martial arts, liquor brands, law firms, sports franchises, entertainment venues, gaming sites, mortuaries, films, athletes, Major League Baseball Alumni Association, singers, comedians, politicians, and more. Y’know what they all had in common?
PR tactics.
You learn the brand’s business model — and then you supercharge it with the appropriate PR tactics. Mix, match, and follow the metrics.
That’s all PR really is.
This means that once you reverse-engineer a brand’s PR tactics, you unmask its strategy, goals, concerns… and hidden weaknesses.
Take Abdul El-Sayed, the far-left Democrat running for Michigan’s Senate seat. If you noticed, he’s gone out of his way to highlight his status as the ex-captain of his high school football team.
Hellbound and Down 