Big Brother is a character in George Orwell’s novel 1984, the entity that governs Oceania, through the tyrannical single party – the Ingsoc. No one knows about it, but it is omnipresent through telescreens with strong propaganda and controlling everything.
An article written by Steve Watson in Modernity.news, gives an account of how the surveillance state has found its new frontier: the dashboard of your car. What was once a symbol of American freedom and independence, automobiles are rapidly transforming into a high-tech cage that watches their every move and can override their decisions at will.
In a post shared on X, users detailed the multiple complaints about Subaru’s improved “EyeSight” AI system, which is present in the latest models. According to drivers, the system gets quick glimpses beyond their intentions to plan their route. At the same time, Biden-era federal mandates were put in place to make this level of surveillance mandatory on every new vehicle by 2027.
They even catch a momentary glance to change a song or admire the landscape and activate constant alerts. Thus, its new Emergency Stop Assist with Safe Lane Selection function can detect an “unresponsive” driver and issue increasing alerts through sounds and vibrations at the steering wheel, and then take full control: automatically brake, reduce the vehicle’s speed, direct it to the side of the road, and activate hazard lights.
This is not an optional trick but would be imposed by the state. It’s being rolled out as standard “safety” technology, but drivers call it a domineering electronic babysitter who treats competent adults like children. It serves as a chilling preview of where the entire auto industry is headed under government pressure.
This type of intrusive surveillance is precisely the tool that a police state would dream of to exert total control over personal movements. If authorities achieve deeper integration with these systems, they could effectively decide when, where, and who can drive.
The launch of Subaru is just the latest sticking point in a broader push toward vehicle surveillance that goes far beyond basic security. A federal mandate – included in the Infrastructure Investment and Jobs Act of 2021 – requires all new passenger vehicles sold in the US to include advanced drunk or drug-impaired driving prevention technology, starting with 2027 model years.
As detailed in the New York Post report, this means infrared cameras and sensors that constantly monitor eyes, faces, head position, and behavior for distractions, drowsiness, or deterioration, with the power to prevent the car from starting or limit its operation. It seems very appropriate, but it implies a great deal of arbitrariness if it comes into the hands of bureaucrats.
Manufacturers are already patenting and deploying even more aggressive systems, including biometric scans that analyze everything from gait to heart rate to AI face scanning, lip reading, and emotional monitoring. The problem is that the data won’t stay in the car: it could make its way to insurers for risk scoring, law enforcement, or worse, to the knowledge of Big Brother: as cross-checks of drivers with police databases, before the vehicle is even allowed to move.
Hellbound and Down 