Three of the world’s biggest advertising conglomerates have agreed to stop colluding to defund media outlets whose politics they didn’t like.
The Federal Trade Commission and Texas Attorney General Ken Paxton, joined by seven other states, filed a complaint and simultaneous settlement against Dentsu US, GroupM Worldwide (WPP’s media-buying arm), and Publicis on April 15, accusing them of running what amounts to a coordinated censorship operation through the advertising supply chain.
Starting in 2018, these agencies, which collectively control over $81 billion in ad-buying power, agreed to adopt identical “brand safety” standards that treated so-called “misinformation” as a category of content too dangerous for any advertiser to touch.
They did this through two industry groups: the American Association of Advertising Agencies’ Advertiser Protection Bureau, and the World Federation of Advertisers’ Global Alliance for Responsible Media, better known as GARM. The result was a shared “Brand Safety Floor” that could starve publishers of revenue without any single company having to take public responsibility for the decision.
Hellbound and Down 