The FTC just told companies they can collect children’s personal data without parental consent, as long as it’s for “age verification.”
That’s the practical effect of a policy statement the agency issued this week. Under COPPA, websites collecting data on kids under 13 generally need verifiable parental consent first. The FTC’s new statement carves out an exception: gather whatever personal information you need to verify someone’s age, and the Commission won’t come after you for it.
The agency calls this child protection. The infrastructure it’s enabling looks different.
Christopher Mufarrige, director of the FTC’s Bureau of Consumer Protection, said “Age verification technologies are some of the most child-protective technologies to emerge in decades,” and framed the announcement as a tool for parents.
What the statement actually does is green-light personal data collection from minors, on the theory that knowing someone’s age requires knowing who they are first.
The exemption is conditional. To avoid enforcement, sites must delete age verification data “promptly” after use, restrict third-party sharing to vendors with adequate security assurances, post clear notices about what they’re collecting, and use methods likely to produce “reasonably accurate” results. These requirements are unverifiable by the people whose data gets collected, and enforced by an agency that just announced it won’t enforce.
COPPA supposedly exists precisely because children’s personal data is sensitive and companies can’t be trusted to protect it without legal pressure.
The FTC’s new exemption uses that same sensitive data as the price of admission for age verification, then steps back from enforcement. The agency is weakening the law’s protections in order to expand the infrastructure that the law was supposedly designed to regulate.