On the field, Super Bowl LX looked a lot like the last time the Seattle Seahawks won the NFL championship.
Indeed, Sunday’s 29-13 win over the New England Patriots called to mind Seattle’s 43-8 drubbing of the Denver Broncos in early 2014, when the Seahawks’ defense smothered an overmatched opponent in a game that never really had a competitive phase.
How fitting, therefore, that the real estate company Redfin — much to the chagrin of users on the social media platform X — gave Super Bowl viewers a commercial reminiscent of the race-mongering of President Barack Obama’s years, albeit with a predictable update tailored to the age of President Donald Trump.
Not to mix sporting metaphors, but the Redfin ad, shorn of its subversive politics, could have hit a home run.
The ad began by showing two young girls, perhaps in their early teens, from two different families. Each girl looked forlorn as she contemplated her family’s move into a new home.
It bears noting, only because of the ad’s politics, that the first girl was Hispanic and the second girl was white. One suspects that most viewers would not have noticed as much if not for the subsequent injection of politics.
The two girls crossed paths about 20 seconds into the ad. At that point, the white girl’s dog barked at the Hispanic girl, which kept the two girls from saying hello.
Even then, however, nothing seemed amiss. In fact, the young white girl, having waved at a group of girls on bicycles and received only snarky comments in return, seemed the lonelier and more ostracized of the two.
The anti-white racism began approximately 24 seconds into the ad, when the Hispanic girl’s father tried to strike up a conversation about an impending thunderstorm with an older white man next door. Naturally, the older white man, who flew an American flag and had a pickup truck parked in his driveway, ignored him.
Then came the drama. During the storm, the white girl’s dog escaped her home. A frantic search ensued.
Happily, the young Hispanic girl found the dog and returned it to its grateful owner. The white girl hugged her dog’s rescuer. From there, the two girls rode bikes together and presumably became friends.
Again, shorn of its politics, the ad would have delivered a wonderful message.
Instead, Redfin decided to make a not-so-subtle political statement that undoubtedly appealed to virtue-signaling liberals everywhere.
“America could use a neighbor just like you,” the ad’s final message read.
The company even highlighted that message when it posted the ad on X.
Hellbound and Down 