On what was shaping up to be the busiest day of the year at a marijuana dispensary in Maryland, people kept rolling in. They had all come with the same plan: to get a little something extra to bring to Thanksgiving dinner.
Edibles for the in-laws, pre-rolls for that post-meal walk. Maybe some special cookies to share with friends.
“People getting stocked up for Thanksgiving, huh?” one customer observed, scanning the busy rows of check-out stations.
“Yeah, you know, cousins coming into town, family getting together, people needing to relax a little” said E. Friday, a personal care specialist who goes by their first initial and uses the pronouns they and them. Friday works at RISE, a cannabis dispensary in Silver Spring, Md.
“You know how it goes,” Friday added.
They chuckled.
As cannabis has become less stigmatized and more readily available in the U.S., industry experts said, Green Wednesday has begun to rival famed stoner holiday 4/20, which falls on April 20, as the day weed dispensaries see the highest sales numbers and the most foot traffic.
At RISE, the merchandise was moving. Doorbuster deals like the exclusive Queen Cola — a long stem with 14 grams of marijuana flower cut from the cluster at the very top of a cannabis plant, which experts say produces the highest concentration of resin — flew off the shelves at $100.
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General manager Rick Gizzi said the batch of limited-edition Queen Cola flowers the store had in stock sold out in 15 minutes.
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