The biggest shopping day of the year may be Black Friday, but the cannabis equivalent happens the day before Thanksgiving.
Despite potential health risks, “Green Wednesday” has been named the second-highest day of the year for pot sales, according to various reports, second only to April 20 (4/20) as the leading day for sales.
This is in part due to dispensaries offering large discounts on products like pre-rolls, edibles, gummies, vapes and flowers.
According to Dutchie, an Oregon-based e-commerce platform used by thousands of dispensaries across the U.S., average sales increased 91% on Nov. 27, 2024 — the day before Thanksgiving last year — compared to a typical Wednesday. The average basket per shopper increased by 9% to more than $70.
New York dispensaries reported even higher numbers, according to the analysis, with medical baskets reaching more than $106.
Hellbound and Down 