Ninety minutes from the noise and congestion of Nashville, nestled in the quiet hills and secluded hollers of the Upper Cumberland, sits historic Gainesboro, Tennessee. A town of about one thousand people in a county of more than 12,000, Gainesboro is like many bucolic little towns in this region: peaceful, safe, almost like taking a time machine back to the ’90s in all the best ways. These attributes drove me to move my family and my real estate business here after years in urban hubs.
Having grown up just down the Cumberland River in rural Trousdale County, the last thing I expected to encounter after moving to Jackson County was an organized, resourced, and aggressive progressive faction attempting to make inroads into the community.
If I stumbled onto a network like this in my small town, it could be happening in your small town too.
If you followed the Nashville press last year, you probably saw the storyline. NewsChannel 5’s Phil Williams ran a series about “Christian nationalists” coming to rural Jackson County, replete with ominous music and interviews cherrypicked to stoke fear.
I run a rural real-estate company. We buy old properties, fix them up, and invite customers to rediscover small-town life. Yet in that initial media onslaught, my company was presented as a caricature (“Menace arrives in Mayberry!”). We don’t blame any good faith locals who initially fell for it — big-city camera crews are disruptive in many ways. But we do blame the well-oiled operation behind it all.
These reports targeted two of my customers who have a right-wing political talk show. They’ve never spoken on behalf of my company, RidgeRunner, but the Nashville reporter attempted to paint their political commentary as somehow defining how our company runs its business. Along the way, Williams made numerous factual errors: calling us a “Christian nationalist developer,” which we aren’t; erroneously labeling us as “an out of state developer,” which is ironic given his reporting about our company’s headquarters in Gainesboro (not to mention my Tennessee roots).
Whatever you think of the customers featured in the report, the motive of the reporting was obvious — baselessly tar newcomers (and anyone near them) as misogynists, racists, fascists, and use other typical smears from corporate media. Of course, all these accusations couldn’t be farther from the truth. And they weren’t harmless lies. In the aftermath of the TV reporting, the customers that Williams targeted received credible death threats from Antifa types out of Nashville. Some of my employees, customers, and I had our addresses doxxed by liberals in local Facebook groups.
Many locals saw right through it, but some people were scared. And most of all, the Nashville audience enjoyed having all their priors confirmed about the “scary,” “backward” rural heart of Tennessee.
Hellbound and Down 