As consumers and businesses across the U.S. gear up for the 4/20 holiday on Sunday, ice cream maker Ben & Jerry’s is drawing attention to the “tens of thousands of people who will spend their 4/20 in prison for the same cannabis-related activity.”
This year the company—which has regularly used 4/20 to highlight justice-related cannabis matters—has partnered with the advocacy group Last Prisoner Project (LPP) to urge state governors to grant relief to those behind bars for marijuana.
“This 4/20, the need for cannabis justice is at an all-time HIGH,” Ben & Jerry’s said about the new effort.
The groups are also encouraging supporters to take action, recommending they reach out to their state governors to call for clemency, sign petitions to free people incarcerated for cannabis crimes, spread the word using the #420ForFreedom on social media and attend a Washington, D.C. event—the Cannabis Unity Week of Action, held April 29 through May 1—aimed at promoting broader marijuana legalization.
The company says that as “cannabis businesses will rack up sales, public figures will use their platforms to highlight cannabis culture, and millions of Americans will take advantage of their freedom and consume with friends and family” on 4/20, it’s crucial that advocates continue pushing to right the wrongs of prohibition.
“When we say legalization without justice is half baked, we mean that legalization while people, disproportionately Black and Brown, are still sitting in prison for cannabis or reeling from the detrimental impacts of having a cannabis conviction on their records is simply not justice fully realized,” Palika Makam, Ben & Jerry’s U.S. activism manager, said in a statement.
Hellbound and Down 