Everywhere I look, I see people talking about climate change. There’s no shortage of solutions being pushed—electric cars, lab-grown meat, carbon capture technology—but almost none of these address the root of the problem. Meanwhile, the most powerful solution, one that is already proven to work, is ignored: regenerative agriculture.
I am a regenerative farmer. I don’t just believe in the principles of rebuilding soil, restoring ecosystems, and managing land in a way that sequesters carbon—I live it. Every day, I see the results firsthand: healthier soil, stronger crops, increased biodiversity, and livestock that thrive without chemical inputs. I also see how the current system actively works against this approach, prioritizing profit-driven, industrial solutions over simple, nature-based ones.
So why is regenerative agriculture ignored while flashy, high-tech solutions dominate the conversation? The answer is simple: There’s no money in it for corporations.
Regenerative Farming Doesn’t Fit the Profit Model
Industrial agriculture is built on dependency—on chemical fertilizers, pesticides, and genetically modified seeds. It thrives on monocultures that strip the land of nutrients, requiring even more chemical intervention just to sustain itself. Companies make billions selling these inputs, and governments subsidize the entire system. Regenerative farming, on the other hand, restores soil naturally—through cover cropping, rotational grazing, and composting. When farmers build fertility through natural cycles instead of synthetic inputs, chemical companies lose customers.
This is why you don’t see billion-dollar ad campaigns promoting regenerative farming. There is no corporate giant profiting from farmers planting cover crops or integrating livestock with row crops. Instead, money flows to industries that keep farmers dependent on fertilizers, patented seeds, and ever-expanding government subsidies.
The Climate Narrative
The same forces that created our industrial food system also control the climate narrative. It’s a lot easier to sell wind turbines, solar panels, and electric cars than it is to fundamentally change the way we farm. The entire renewable energy sector has been built into a multitrillion-dollar industry, with subsidies, government incentives, and global investment pouring into its expansion.
Meanwhile, regenerative agriculture—the one approach that could actively reverse environmental damage and sequester carbon on a massive scale—is barely mentioned. Why? Because it’s nearly impossible for big corporations to monetize regenerative agriculture the way they can monetize other industries.
When a company sells an electric vehicle, a solar farm, or a wind turbine, they make money. When a farmer plants diverse crops, rotates livestock, and stops using chemical fertilizers, no one gets rich—except the farmer and the community that benefits from healthier land and food.
If climate change were truly about reducing emissions and restoring balance to our ecosystems, regenerative agriculture would be front and center. Instead, it’s pushed to the margins because it doesn’t generate profits for those who control the narrative.
Hellbound and Down 