The way we can know this is a coordinated corporate media propaganda campaign is a.) how quickly the hit pieces emerged following the announcement, suggesting they were pre-written and b.) the through-lines between them, suggesting talking points handed down from on high.
Virtually without fail, they begin with the typical “anti-vaccine conspiracy theorist” smear before moving on to quote some NGO —they prefer quoting NGOs because they lend a veneer of legitimacy and neutrality as opposed to the clearly interested parties that sponsor said NGOs, the industry actors themselves — plus a quote from some obscure professor, also probably indirectly on the industry payroll via grants.
None of this is “news”; this is industry public relations disguised as news, aided and abetted by the legacy media that profits handsomely off of pharma advertising.
It’s a filthy game, folks, but this is why being media-literate, as most of this audience is, serves as an inoculation to the propaganda.