The Biden campaign is aiming to speak the language of youth by hiring someone to manage its content and meme pages, as the president’s reelection campaign struggles to connect with Gen Z voters.
In a job posting on Daybook, the campaign is looking to hire a partner to manage the campaign’s internet content, including memes.
Memes have played a big part in how presidential candidates have tried to get the word out about their campaigns.
The Biden campaign has lovingly adopted “Dark Brandon,” a meme that portrays an alter-ego of President Biden that was created after a reporter misheard chants of “F—- Joe Biden” as “Let’s Go, Brandon” as she was interviewing race winner Brandon Brown at the Talladega racetrack for the Xfinity series in 2021.
What started as a way for Biden haters to criticize the president eventually led to the Biden campaign leaning into the meme and embracing it. The profile picture for the Biden-Harris HQ page on X is the Dark Brandon picture, which shows Mr. Biden with red lasers shooting out of his eyes.
Most recently, Mr. Biden posted the Dark Brandon image after the Kansas City Chiefs won the Super Bowl. It was meant as a joke about a conspiracy theory that he would rig the contest for the Chiefs to win, which would lead to a Biden endorsement from pop star Taylor Swift, who is dating Chiefs’ player Travis Kelce.
“Just like we drew it up,” the post on X said in February.
Mr. Biden’s X account trolled former President Donald Trump with a meme posted just last week. To celebrate the Dow Jones Industrial Average cracking the 40,000 mark for the first time in history, the Biden campaign posted a video of Mr. Trump during a 2020 debate predicting the stock market would crash if Mr. Biden won the election.
Mr. Biden reposted the video from his personal account and added a meme of himself holding an ice cream cone serving an “L” or “loss” to Mr. Trump.
Hellbound and Down 