Australia’s public broadcaster, the Australian Broadcasting Corporation (ABC), proudly announced in 2022 that it had partnered with the Trusted News Initiative (TNI), an international alliance of major news corporations and Big Tech firms, to counter the growing threat of “fake news.”
It was part of sweeping reforms in the media to deliver ‘trusted’ news to global audiences and protect the public from the harms of misinformation and disinformation online.
Spearheaded by the British Broadcasting Corporation (BBC), partners include Reuters, the Associated Press, the Financial Times, the Washington Post, and ABC Australia, along with social media and tech giants – Meta (Facebook/Instagram), Microsoft (LinkedIn), and Google (YouTube) to name a few.
When ABC announced its new alliance with TNI, Justin Stevens, ABC News Director said, “We’re pleased to join the Trusted News Initiative and, in the process, provide Australian audiences with a deeper and better-informed view of our region and the world.”
Hellbound and Down 