Prebunking – until relatively recently it was just one of the fringe concepts in the relentless “war on misinformation industrial complex.”
A short way to describe it is as a dystopian version of debunking false or incorrect information. But here the idea is to stop users (“help them identify”) unwanted content, before they can even see it.
A short way to describe what’s wrong with the “war on misinformation” is that it all too easily turns into a smokescreen for plain censorship of lawful and factually correct speech.
And now, prebunking is moving from ideations pushed by murky “fact-checking” and similar outfits, to the very top of the mainstream – Google.
The company that in effect controls the search market and some of the largest social platforms in the world (outside China) has announced that its latest anti-misinformation campaign will incorporate prebunking.
No doubt with an eye on the US election later in the year, Google’s attention is now on Europe, specifically the EU ahead of the European Parliament vote in June.
Hellbound and Down 