With cannabis legalization sweeping across the United States, state regulatory bodies face pressure and scrutiny in their efforts to build a legal industry from the ground up. When formulating regulations, they balance the needs of public health, public safety and social justice.
Fortunately, industry standards and recommendations from time-tested consensus standard organizations make some of their choices easy. Unfortunately, even when handed a “no-brainer” standard on a silver rolling tray, New York’s Cannabis Control Board (CCB) made an unforced error that will potentially harm children, patients, small business owners and the general public—groups that cannabis regulation is explicitly intended to protect.
CCB has faced extensive criticism for its “bungled rollout” of the adult-use cannabis industry and its failure to deliver on social equity commitments. One founding CCB member recently resigned amidst the controversy.
Regrettably, CCB has now mandated that all regulated cannabis packages bear a perplexing and intricate product symbol, serving as a persistent and highly visible reminder of its unwavering resistance to the unanimous advice of the cannabis policy community.
In March, CCB took less than two minutes to approve a set of labeling regulations, without any mention of a letter from dozens of stakeholder organizations urging them to reject their homemade symbol in favor of a straightforward industry standard. Marijuana Moment and other outlets publicized the letter in advance of the March CCB meeting.
Looking like a parody of “design by committee,” the New York symbol was designed by the Office of Cannabis Management (OCM) and features three separate elements enclosed within a black rectangle.
Hellbound and Down 