When Robert F. Kennedy Jr. announced his primary challenge to Joe Biden in April, the media shrugged him off as a meme candidate who would soon collide with political reality. Two months later, Kennedy is polling as high as 20% and his campaign is gaining momentum. And the media — unwilling to let Biden be primaried by this pedigreed populist — have decided it’s time to step in.
And step in they have. Over the past weeks, major print and broadcast organizations have laid the foundations for a powerful narrative designed to hobble Kennedy’s campaign before a single vote is cast. The strategy is to disqualify Kennedy by labeling him a font of misinformation, out to serve America’s monied technocrats. In other words: a Republican in Kennedy clothes.
Earlier this month, Kennedy joined Elon Musk for a live Twitter Space, the first ever by a presidential candidate. The response from the fourth estate was instant derision.
The New York Times set the pace with a takedown brimming with accusations and innuendo. From word one, the article didn’t hesitate with its heavy-handedness — accusing Kennedy in its headline of “Pushing Right-Wing Ideas and Misinformation.”