Breaking: Nothing is sacred!
The advertising company Mirriad developed a new technology that allows it to seamlessly stitch new product placement into existing movies and TV shows, according to the BBC. The tech, which has already been deployed by a Chinese streaming service, makes it possible for brands to insert their products or logos into existing media — even swapping them out over time — without needing reshoots. In other words, get ready for Luke Skywalker to learn that Darth Vader is his father — prominently branded genealogy report in hand.
Hellbound and Down 