Google is ramping up its monopoly on tracking users with a new system called FloC, or Federated Learning of Cohorts”. It is currently in test mode with some Chrome users, and you can quickly find out if you are being “FloCed” by going to EFF’s AmIFloced.org site.
Google is running a Chrome “origin trial” to test out an experimental new tracking feature called Federated Learning of Cohorts (aka “FLoC”). According to Google, the trial currently affects 0.5% of users in selected regions, including Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, the Philippines, and the United States. This page will try to detect whether you’ve been made a guinea pig in Google’s ad-tech experiment.