Following Donald Trump’s Friday announcement that he would ban the popular Chinese-owned video platform, Microsoft has today swooped in to hoover up TikTok after it received “personal assurances” from the president himself that he would back such a move. Trump has given the two parties up to 45 days to hash out a deal. ByteDance, TikTok’s parent company, values its U.S. operations at $50 billion, but it is not at all certain they will receive fair compensation, given their predicament. The platform is by far the most downloaded app in Apple’s app store, with over 800 million active users worldwide, including over 100 million in the United States, primarily members of Generation Z.
The move comes amid growing American aggression towards Beijing, ostensibly over its handling of the COVID-19 pandemic, its treatment of Uyghurs in Xinjiang province and demonstrators in Hong Kong, and, above all, its uneasiness at its growing economic power. Early last month the Trump administration began floating the idea of a TikTok ban, citing potential national security issues. When asked by Fox News anchor Laura Ingraham if Americans should use the app, Secretary of State Mike Pompeo responded: “only if you want your private information in the hands of the Chinese Communist Party.” TikTok has strenuously denied that it works with the Chinese government, noting that American users’ data is stored in the U.S., with strict controls on employee access.