Drive along the highway and you’ll see plenty of big, attention-grabbing billboards with bright colors advertising Rhode Island’s few licensed cannabis retailers. But go inside one of those stores and you’ll be met with a sea of neutral colors: white, gray or black. Occasionally, there’s navy blue.
Those neutral colors are by design, mostly to ensure products are not attractive to children who might accidentally ingest them. But state regulators may allow for some color in the future as the Rhode Island Cannabis Control Commission ponders changes to its packaging regulations.
Commissioners were presented with the idea during their July 30 meeting, where the three-member panel decided to add the language to its ongoing draft regulations that will govern the state’s fledgling cannabis sector. Other proposals include placing the name of the lab that tested the cannabis, the use of a QR code (with commission approval), and a list of cannabinoids that make up the product.
Allowing color “provides for more branding freedom for licensees” and came at the recommendation of the commission’s 18-member Cannabis Advisory Board, according to the July presentation.
“We’re trying to give the people the ability to brand the product, which gives them the ability to differentiate themselves in the market,” advisory board member Stuart Procter, co-founder and lab director for cannabis testing facility PureVita Labs in West Warwick, said in an interview.
The commission was formed last June, just a little over a year after recreational cannabis was legalized. Commissioners spent last summer on a listening tour, hearing the concerns of community members and cannabis workers, which include ensuring the commission prioritizes social equity measures.
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