HEAD SOUTH ON state Highway 96, past a stretch of soybean crops and tobacco fields, and you’ll arrive in Zebulon, North Carolina, population 8,665. There, on a quiet stretch of Industrial Drive, sits a nondescript commercial building. It’s easy to miss; the name on the front door is barely legible. But atop that humble three-acre lot lies a leading solution to the global plastic pollution crisis — well, according to the plastic industry.
The facility is home to the 24-hours-a-day, 7-days-a-week operations of Braven Environmental, a company that says it can recycle nearly 90 percent of plastic waste through a form of chemical recycling called pyrolysis. Traditional recycling is able to process only about 8.7 percent of America’s plastic waste; pyrolysis uses high temperatures and low-oxygen conditions to break down the remaining plastics, like films and Styrofoam, ideally turning them into feedstock oil for new plastic production.
The American Chemistry Council, the country’s leading petrochemical industry trade group, claims that chemical recycling will create a “circular economy” for the bulk of the world’s plastic, diverting it from oceans and landfills. Plastic giants have gone so far as to dub the process “advanced recycling,” but environmentalists say this is a misnomer because the majority of the plastic processed at such facilities is not recycled at all. In fact, researchers have found that the process uses more energy and has a worse overall environmental impact than virgin plastic production. Numerous companies have tried and failed to prove that chemical recycling is commercially viable.
Despite these challenges, lawmakers nationwide are now embracing the technology, thanks to a massive lobbying push from the ACC and other petrochemical groups. As of September, 24 states have passed industry-backed bills that reclassify chemical recycling as manufacturing. The change effectively deregulates the process, since manufacturing facilities tend to face less stringent guidelines than waste incinerators.
As one of only seven commercial facilities currently operating in the United States, Braven Environmental is at the vanguard of the growing chemical recycling boom. An Intercept investigation, however, found numerous issues at its Zebulon facility.
Hellbound and Down 