The French government and the EU will shell out a total of €200 million ($216 million) to destroy wine surpluses in a country renowned for its centuries-old winemaking traditions, Agriculture Minister Marc Fesneau has said. Officials in Paris cited sluggish demand which resulted in overproduction and falling prices.
Speaking at a press conference on Friday, Fesneau explained that the money is “aimed at stopping prices collapsing and so that wine-makers can find sources of revenue again.” The official also suggested that the entire industry should “think about consumer changes… and adapt.”
According to AFP, the alcohol from the condemned wine could be sold to companies that produce hand sanitizers, cleaning products, and perfume.