People have expressed ominous surprise that the British military is once again targeting white men in recruitment ads, with some seeing it as a sign that war is coming.
“After being totally dismissed from adverts for years now, the lesser spotted white male is now seemingly making quite the comeback for UK Military Ads,” commented an X user.
The UK Army clip in question appears to feature exclusively white people and features no diversity whatsoever, despite previous military ads and TV commercials in general being full of it.
It shows a white British soldier and his comrades, who all appear to be white too, helping a group of anguished people, who are also entirely white, evacuate an area.
“What’s your gut saying? Do nothing? Or help? You’ve got the instincts. Now get the training,” says a voiceover.
“When the UK Military start putting out new adverts, actually featuring White Men, you best believe they’re taking us to war,” commented one individual.
Hellbound and Down 